UC Berkeley, Comillas ICAI-ICADE and Startup University

in collaboration with Forward Challenges, present

Digital Transformation & Data Science: Leading with Big Data and Analytics

at ICADE BUSINESS SCHOOL, MADRID

November 26, 27 and 28, 2018

Digital Transformation & Data Science

November 26, 27 and 28, 2018

The accelerated uncertainty in the business environment comes with changes that are also creating huge opportunities. Don’t miss them. Executives with a good working knowledge of data science can leverage analytics for increased efficiency, productivity and insights to be transformed into new businesses.

This program provides an integrated view of leading digital transformation and innovation. You will leave the program with a new understanding of what big data and analytics can do for your business and ready to take action. In this 3-day program with Berkeley faculty, we lay out the framework for mastering leadership in a world of digital disruption.

No technical or statistical expertise is required, just a desire to use data more effectively to make an impact on your organization- from marketing and operations to HR, supply chain and business models.

Program Details

Key Takeaways

  • The new realities and challenges of competing in a digital world.
  • The building blocks of an effective digital leadership strategy.
  • Strategies for fostering a culture that prioritizes data-driven decision making.
  • A framework for developing an analytics strategy to operate more efficiently.
  • How organizations can use analytics to reframe customer experience and value.
  • The keys to building and organizing an analytics team that delivers insights to all parts of an organization.

Who Should Apply

  • Senior executives wanting to understand how to lead a digital transformation.
  • Functional senior managers in areas such as marketing, finance, product development, HR. for a better understanding of how to use big data and analytics in decision-making.
  • To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives.

Download brochure

Fees

Regular Program fee is 3.900 € and covers tuition, all program materials, all meals and visits, and U.C. Berkeley Certificate of attendance. Travel and accommodations are not included.

15% Discounted Rate available for:

  • Comillas ICAI-ICADE alumni.
  • UC Berkeley alumni.
  • Startup University alumni.
  • Members of Ryder Club.

Our programs can benefit from the FUNDAE (Fundación Tripartita) subsidies for training activities of companies. More information on the FUNDAE’s website.

Contact us for group enrollment benefits to companies sending 2 or more participants.

Admission

We accept qualified candidates on a rolling basis and space is limited, so we encourage you to apply early. The program will be held in English.

Location

Universidad Pontificia Comillas • Alberto Aguilera, 23 • Madrid

What past participants have said

The practical and detailed work of academic research provided by Professor Gregory La Blanc brought so much clarity to some grey areas around how to recognize transformational opportunities, role of big data and building a digital-ready organization.

Head, Channel Operations, Access Bank Plc

LAGOS, NIGERIA

The faculty was amazing and inspiring, always being able to support their strategies with real-life examples and companies that have successfuly and truly transformed their business model.

Director, Sales and Business Development

ECENTA America, Inc.